THE HARDEST TRUTH IN BUSINESS? THE BEST DON’T ALWAYS WIN.
Victory doesn’t go to the most talented. It goes to the most influential.
I’ve seen this play out for 20 years, from FTSE 100 boardrooms to the fastest-growing start-ups. I’ve seen it stall brilliant careers and ground-breaking companies.
It’s the costly gap between what you’re worth and what the world sees.
That’s why my work is built around the only two brands that truly matter:
The one your company projects to the world.
And the one you build for yourself.
This is where we make you and your company unforgettable.
MY PERSPECTIVE: FROM TRANSFORMATION TO INFLUENCE
I DON’T JUST TALK ABOUT THIS. I LIVE IT.
This isn’t just a theory; it’s a conclusion drawn from two decades on the front lines of major business transformation.
Through my strategic advisory firm, 11Bridge Consulting, I guide senior leaders through complex, high-stakes technology programmes. This work has given me a unique, unvarnished view of why so many transformations fail to deliver their promise.
The ultimate success never comes down to the technology alone. It always comes down to people.
It hinges on the unheard expert who has the critical answer, the unseen team that deserves the credit, and the uncelebrated leader who can truly drive change. This is where influence is won or lost.
WHAT YOU’RE FEELING IS YOUR INVISIBLE EXCELLENCE.
That frustration you feel is not a weakness. It’s the sign of untapped value.
‘Invisible Excellence’ is your unique combination of skills, insight, and experience. It’s your most valuable asset and your most defensible advantage in an automated world.
My work isn’t about teaching you to ‘sell yourself’ or create a fake persona. It is a systematic process to find, shape, and amplify the excellence that is already there.
We make it visible, articulate, and influential.
The journey from invisible to influential starts here.
I work with both ambitious organisations and driven individuals. Find the right path for you.
For Organisations
MAKING YOUR BRAND UNFORGETTABLE, FROM THE INSIDE OUT.
Your employees hold the key to your brand’s authenticity, influence, and trust. I provide structured programmes to unlock that potential, transforming your internal experts into a powerful engine for growth.
For Individuals
BECOMING UNFORGETTABLE: COACHING FOR INDIVIDUALS.
Your career is too important to be left to chance. My private coaching programmes are for high-performers ready to close the gap between their expertise and their influence, and build the career they’ve earned.
Natasha’s mentorship transformed my career; her insights were invaluable and truly inspired me to excel.
For organisations
The Brand Advocacy Starter Kit
A complete foundational programme designed to ignite powerful employee-generated content and make your internal brilliance visible to the world.
“Is This You?”
You are the founder or leader of an ambitious business. You have a team of passionate experts, but there is a frustrating disconnect between your internal energy and your external brand. You’re struggling to cut through the noise and attract the top-tier talent you need to scale.
The Transformation:
From a brand fighting for attention to a recognised and trusted voice in your industry. We will transform your internal experts into an authentic marketing engine that builds trust, attracts exceptional talent, and makes your company unforgettable for all the right reasons.
What Your Programme Could Include:
Kick-Off & Goal Alignment: A 90-minute discovery session to define clear, measurable objectives for your brand advocacy programme.
Leadership Strategy Workshop (Half-Day): A deep-dive workshop with your leadership team to crystallise your core brand message and value proposition.
Define Your Content Pillars: We’ll identify the 3-5 core themes your brand will own, ensuring all content is focused and authoritative.
Identify Internal Champions: We’ll strategically select the first wave of 5-10 team members to pilot the programme.
Create a 90-Day Content Activation Plan: A tangible calendar with themes and prompts to eliminate the “what should I post?” problem.
‘Brand Ambassador’ Team Training (3-Hour Workshop): An engaging, practical workshop for your champions covering LinkedIn optimisation, authentic storytelling, and content creation.
Crafting the ‘Company Story’: We’ll co-create the core narrative that your team can confidently and consistently share.
Develop a Simple ‘Rules of Engagement’ Guide: Clear, simple guidelines to empower your team to post with confidence and stay on-brand.
LinkedIn Best Practices Toolkit: A practical guide on profile optimisation, content formats, and engagement strategies.
Key Deliverable: The Employee Advocacy Playbook: A concise, professionally designed PDF summarising the strategy, guidelines, and key takeaways for your team.
Enterprise Advocacy Programme
A comprehensive, strategic partnership to design and implement a sustainable culture of employee advocacy that drives brand influence at scale.
“Is This You?”
You’re a senior leader in HR, Marketing, or Comms at an established enterprise. You see the deep expertise of your global workforce trapped in silos. Employee engagement is a challenge, and you know your most valuable asset, your people’s credibility is not being leveraged strategically.
The Transformation:
From a company with a disengaged workforce to a business with a thriving, measurable culture of internal advocacy. We will architect a bespoke, scalable programme that turns your employees into a strategic asset, driving significant brand influence and creating a powerful competitive advantage.
What Your Programme Could Include:
Deep-Dive Audit & Benchmarking: A comprehensive audit of your current internal communications, external brand perception, and employee digital presence.
Stakeholder Interviews & Alignment: Conduct interviews with key leaders and employees to understand cultural nuances, barriers, and opportunities.
Bespoke Strategic Framework Design: Deliver a multi-stage strategic document outlining the programme’s vision, goals, and phased rollout plan.
Governance & Policy Co-creation: Develop a robust social media policy and governance model that empowers employees while protecting the brand.
KPI & Measurement Dashboard: Define clear Key Performance Indicators (e.g., reach, engagement, Share of Voice) and set up a measurement framework.
Executive Leadership Coaching: Dedicated sessions to equip your C-suite and senior leaders to visibly champion the programme.
Pilot Programme Design & Launch: Design and manage a 3-month pilot programme with a select group to test, learn, and generate early success stories.
Scalable Training Modules: Develop and deliver a suite of professional training modules (live or virtual) for different employee cohorts.
Internal Communications & Launch Plan: Create a comprehensive internal marketing plan to launch the programme company-wide with energy and impact.
Long-Term Sustainability Plan: Develop a strategy to build a network of internal champions and embed advocacy into your company’s DNA.
Transform Your Brand and Future Today
INDIVIDUALS
Personal Branding & ‘Invisible Excellence’ Coaching
My signature programme to architect your personal brand, amplify your value, and accelerate your career.
“Is This You?”
You’re a high-performer, but you feel consistently overlooked. You’re tired of your hard work not speaking for itself and watching others with less substance get the opportunities you deserve. You are ready to gain the recognition you’ve earned.
The Outcome:
This programme transforms you from feeling overlooked to being highly sought-after. You will gain absolute clarity on your unique professional value, build a brand that attracts opportunities, and leave with a strategic roadmap for your career acceleration.
What Your Programme Could Include:
The ‘Invisible Excellence’ Discovery: A deep-dive 90-minute session to excavate your unique skills, experiences, and passions.
Your Personal Brand DNA Document: A strategic blueprint defining your core value proposition and brand pillars.
Your Influence Narrative: We will craft your 5 career-defining stories using a powerful framework that builds connection and demonstrates impact.
The 5-Slide Story Framework: Master my proprietary method for building compelling, concise presentations that influence decisions.
A Complete LinkedIn Profile Transformation: A strategic rewrite to turn your profile into an opportunity magnet.
A Strategic, Narrative-Driven CV: An overhaul of your CV to transform it from a list of tasks into a compelling story of your impact.
The Human Edge Content Strategy: A 90-day plan to build your authority using AI as your research assistant, not your ghostwriter, ensuring your voice is authentic and manageable.
High-Stakes Communication Coaching: Practical role-play for interviews, performance reviews, and leadership presentations.
Strategic Networking Blueprint: An actionable plan to build the key relationships that will champion your career.
The Career Acceleration Roadmap: A consolidated, forward-looking strategy to ensure your momentum continues long after our coaching concludes.
The Influential Advisor Track: From Expert to Authority
An accelerator for experts ready to become trusted, strategic C-suite advisors.
“Is This You?”
You are a technical expert in your field, but you’ve hit a career ceiling. You’re seen as a brilliant ‘doer,’ not the strategic advisor who influences senior leaders. You need the ‘other side of the table’ perspective to finally break through.
The Outcome:
You are a technical expert in your field, but you’ve hit a career ceiling. You’re seen as a brilliant ‘doer,’ not the strategic advisor who influences senior leaders. You need the ‘other side of the table’ perspective to finally break through.
What Your Programme Could Include:
The C-Suite Communication Code: Master the language of value, shifting from project updates to strategic insights that shape a client’s thinking.
Stakeholder & Influence Mapping: A framework for mapping the political landscape and building genuine relationships with key decision-makers.
Mastering the Room: Intensive coaching on executive presence, reading dynamics, and facilitating high-stakes meetings with authority.
The 5-Slide Story for Client Impact: Master the framework for transforming your complex analysis into a powerful, concise narrative that drives executive-level decisions.
The Human Edge: Learn to make your authentic human judgment and relationship-building skills your most defensible asset in an AI-driven world.
The Art of the Provocation: Learning how to constructively challenge a client’s thinking to elevate your status from vendor to strategic partner.
Building Your “Practice”: A systematic approach to nurturing client relationships beyond the current project to build a robust book of business.
Upward Management Masterclass: Techniques for becoming indispensable to your partners and senior leadership within your own firm.
Commercial Acumen Coaching: Developing the skills to spot and cultivate new opportunities naturally within client conversations.
The Partner-Track Roadmap: A clear action plan for building your reputation and demonstrating the qualities required for your next promotion.
The Resonant Leader: Advancing Women in Corporate
A programme helping women in corporate amplify their voice, increase their impact, and thrive.
“Is This You?”
You’re an ambitious woman in corporate, but you’re exhausted from walking the tightrope between being ‘too quiet’ or ‘too aggressive.’ You’re tired of your ideas being ignored. You need a real playbook to claim the leadership role you’ve earned.
The Outcome:
As a woman who built a 20-year corporate career while raising three children, I’ve lived your reality. This programme provides the framework to thrive. You’ll transform from feeling unheard into a resonant leader whose authentic voice commands respect and drives action.
What Your Programme Could Include:
The Authority Framework: Strategies for leading high-stakes discussions, owning your expertise, and shutting down interruptions with grace and power.
The ‘Amplification & Attribution’ Technique: A practical communication tool to ensure your ideas are heard and credited in meetings.
Strategic Visibility Blueprint: A plan to get you on the high-impact, career-defining projects and initiatives that lead to promotion.
Building Your “Sponsor” Network: Moving beyond mentorship to actively cultivate the senior sponsors who will advocate for you in leadership and succession discussions.
The 5-Slide Story for Stakeholder Impact: A framework for presenting your vision or a complex business case with powerful brevity and influence.
The Human Edge: Learn how to make your authentic empathy and relationship-building skills a recognised and respected leadership superpower in a data-driven world.
Navigating Unconscious Bias: Practical strategies for responding to microaggressions and biased feedback in a way that protects your energy and reinforces your authority.
The Art of the “No” (and the strategic “Yes”): Setting powerful boundaries to manage your workload, avoid “invisible work,” and protect your strategic focus.
The Confident Negotiation: Frameworks and practice for negotiating your salary, promotions, resources, and high-value assignments.
The Senior Leader Roadmap: A strategic plan for your advancement, tailored to the realities and unwritten rules of corporate life.
KEYNOTE SPEAKER: PROVOCATIVE INSIGHTS FOR A NEW ERA OF BUSINESS
I don’t deliver lectures; I reframe perspectives. Drawing on 20 years on the front lines of corporate transformation, my talks are designed to be energetic, insightful, and immediately actionable. I arm audiences with the frameworks to navigate the modern challenges of influence, technology, and leadership.
FEATURED KEYNOTE TOPICS:
Influence: The Real Currency of Modern Business.
Why the Secret to Your Transformation ROI is Already in the Room
Best For
Leadership Offsites, C-Suite Summits, Sales & Marketing Kick-Offs.
The Goal:
We are taught to measure success in financial terms, yet the true driver of every promotion, sale, and successful project is influence. This is the unspoken currency of business. This talk deconstructs why the most talented often get left behind and provides a powerful framework for transforming influence from an abstract concept into your most powerful strategic asset.
AI is a Bad Storyteller. That’s Your Opportunity.
How to Make Your Authentic Voice Your Most Powerful Asset
Best For
Company-Wide Town Halls, Innovation Summits, Technology & Marketing Conferences.
The Goal:
The biggest threat from AI isn’t that it will take your job; it’s that it will make your voice generic and your expertise commoditised. This keynote is a wake-up call and a playbook on how to use AI as a powerful co-pilot. It focuses on doubling down on the irreplaceable human skills-like storytelling and critical insight that build genuine trust and make your brand both defensible and unforgettable.
Unspoken: An Influence Playbook for the Unheard.
An Influence Playbook for the Modern Workplace
Best For
Women’s Leadership Networks, D&I Events, Emerging Leader Programmes.
The Goal:
For too many, the meeting room is a battleground where their best ideas are ignored, interrupted, or co-opted. The advice to simply ‘lean in’ is not enough you need a tactical playbook. Drawing on my own corporate journey, this is a raw and honest guide that moves beyond platitudes. It provides specific, actionable communication techniques to command respect, own your authority, and ensure your value is never left on the table again.
All keynotes are customised to align with the unique theme and objectives of your event. I regularly develop bespoke talks for clients, focusing on critical challenges at the intersection of strategic influence, authentic leadership, and high- performance culture in the age of AI.
Examples of other bespoke topics include, but are not limited to:
– The Invisible Excellence Advantage: Why Your Greatest Asset Is Already in the Room.
– Your Best Ideas Are Worthless (And What to Do About It).
– Closing the Gap: How to Translate Your Value into Unmistakable Influence.
Ready to Elevate Your Brand?
Contact me to unlock your true potential and start your journey today.